Privacy Policy

Yards & Feet ("we," "our," or "us") is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect the data you provide when interacting with our digital platform (yardsandfeet.in) and engaging with our real estate advisory services.

1. Information We Collect

We collect information that helps us provide a bespoke real estate advisory experience. This includes:

• • Directly Provided Information: When you submit an inquiry, request a callback, or use our "Partnership Portal," we collect your Full Name, Phone Number, Email Address, and specific mandate requirements (e.g., budget allocation, property type).
• • Automated Tracking & Analytics: As you navigate our platform, we automatically collect technical data. This includes your IP address, browser type, device information, and browsing patterns across our property listings.

2. The Use of Cookies and Marketing Pixels

To elevate our marketing precision, Yards & Feet utilizes advanced tracking technologies, including Google Analytics, Google Ads Conversion Tags, and the Meta (Facebook/Instagram) Pixel.

These invisible tripwires allow us to understand which properties generate the most interest and help us deliver highly relevant, targeted advertising to you on third-party platforms based on your interactions with our website. By using our site, you consent to the use of these tracking mechanisms.

3. How We Use Your Data

Your information is never sold to third-party data brokers. We utilize your data strictly to:

• • Fulfill your specific real estate inquiries and arrange advisory callbacks.
• • Curate and send personalized property portfolios that match your investment mandate.
• • Optimize our website's performance and analyze market engagement trends.
• • Execute surgical digital marketing campaigns to connect relevant buyers with exclusive inventory.

4. Data Security

We implement strict digital security protocols, including Role-Based Access Control (RBAC) and encrypted database architectures, to ensure your personal information is shielded against unauthorized access, alteration, or disclosure. Only authorized Yards & Feet personnel and vetted service providers have access to your data.

5. Third-Party Links

Our platform may contain links to external sites (such as Google Maps for property locations or government portals for project verifications). We are not responsible for the privacy practices or the content of these external entities.

6. Your Rights and Opt-Out

You maintain full control over your personal data. You may request to review, update, or permanently delete your information from our active databases at any time. Furthermore, you can opt out of our targeted advertising by adjusting your ad preferences directly within your Google or Meta account settings.